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Saturday, December 25, 2010
An Overview of Mobile Phones Industry in India
The mobile phones industry in India has been an attractive destination for the global mobile phone manufacturers from the very start. It was thought in the beginning that the mobile phones in India will serve the growing communication needs in the country. Considering the growth of the industry in India, it can be said that the estimated results have been achieved beyond expectations.
Apart from mobile phone manufacturers, the industry has also seen the growth of mobile phone carriers, mobile phone application developers, mobile phone content providers and so on. It is expected that the industry is going to keep on growing to attain the anticipated goals at a fast rate.
There are two big reasons for the rapid growth of mobile phones industry in India. First, there is a huge market for entry-level mobile phones. And second, the high-end mobile phone buyers too exist in the Indian mobile phone market. These reasons encourage the top mobile phone manufacturers to experiment their products from different categories in the Indian market.
While Samsung, Nokia, Sony and LG are some of the topmost companies that have successfully launched a number of mobile phone models in the country, the companies like Blackberry too are joining the league fast. Besides, there has been a recent rise in the local mobile manufacturers as well. Micromax, Karbonn and Spice are some of the local manufacturers that have started grabbing a significant share in the mobile phones industry in India.
To match up the growing demand of mobile phones, the mobile phone carrier services like Bharti Airtel, Tata Teleservices and Reliance Communications have improved their services as well. Uninor and Videocon are among the latest entrants among mobile service providers that are making place for themselves at a fast rate.
Some of the factors responsible for the growth of the industry include growing income of the middle-class families, popularity of mobile based services like online ticket booking and low rate mobile connection plans. The recent launch of 3G by different mobile carrier service providers in the country has further made the things favorable for high-end growth of the mobile phones industry in India.
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