Project Details
1. Title of the project – To assess the market potential and develop strategies for better market penetration for the product Crabtree Switches of HAVELLS INDIA LTD
2. Area of the project – Marketing
3. Objective of the project – Helping the organization to know the potential of the market i.e. CHIGPET area and help them to develop dealers for the company
4. Description of the project – This project will basically include visiting the existing dealers and conducting the survey amongst both non existing dealers and existing dealers to know the potential of the market and help the organization develop dealers by knowing the competition.
Organizational Details
1. Name of the organization - HAVELLS INDIA LTD
2.Address of the organization - 6th floor ,prestige emerald, Madrasa bank road(Lavelle road) ,Bangalore
3. Telephone no. – 080-39882100
4. Main activity of the organization – An electrical firm involved in manufacturing as well as trading
5. Name and designation of the head of the organization – Mr Mishra, branch head Bangalore
6. Work timings – 9:30am – 6:00 pm
7. Amount of stipend expected – no stipend
Company guide
1.Name - Mr Vivek bhat
2.Designation – Manager – sales and marketing ( crabtree)
Havells India Ltd
3.Mobile – 9886625707
4.E- mail- Vivekananda.bhat@havells.com
Project Implementation and Schedule
1.Schedule – 20th may 2009
2.Methodology – 1) preparation of the questionnaire
2) Conducting a survey among dealers
3) Analysis of the Data
4) Providing the information gathered to the company guide
5) Submission of the report
I will submit all reports as per the schedule given in the SIP guide provided to us i.e
Project proposal – 21st march 2009
Interim Report - 18th april 2009
Final Report - 16th may 2009
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